Culture should always be a top priority for any company of any size, and it’s always the hardest thing to get right. We’ve been very fortunate to have started with a great culture at the very beginning of our company’s life and to have kept it over the last 4 years. The most important ingredient is the great people we have here in our Sonatus family. But, as any company continues to grow, it becomes harder and harder to maintain.
All of us have worked at companies with many dysfunctions so the contrast is compelling when you have the right recipe that enables success. We have a good thing going, and we want to keep it that way. So we’ve been thinking a lot lately about how we do that, and the most obvious place to start is looking at how we got here. It came down to four critical elements. These are not invented ideas, nor things we aspire to be, but rather these reflect what we already are doing every day that is helping us succeed: