The Automotive Landscape
Automakers face an existential challenge to modernize their vehicles and processes to meet changing customer requirements and increasing competition driven by technological advances.
Being able to manufacture, sell and support millions of vehicles globally is no longer enough to ensure success. Consumers increasingly value convenience, safety, ecology, and digital lifestyle integration over traditional car characteristics like acceleration, handling, and style. Businesses need vehicles to integrate into their operational processes and systems to drive efficiencies and cost savings. And new competitors have emerged to meet these evolving demands using digital technologies in the vehicle and in the cloud. Automobiles and automakers need to evolve quickly to meet these changing requirements. Sonatus can help.