Deliver personalized car and automotive experiences
Software-defined vehicles are expected to deliver continuously fresh user experiences personalized to each vehicle owner, much the same ways consumer electronic devices such as smartphones can be individualized to the user’s preferences and needs. Catering to individual customer preferences of automotive consumers will allow the automotive industry to turn car buyers into loyal customers with stronger brand loyalty.
The significant opportunities for car manufacturers range from improved automotive sales, customer experience, and customer retention from the positive experience that personalization offers.
Example: A new “Summer Vent” feature
Consider an example where customer data indicates frustration with hot seats in the summer. The car manufacturer wants to add a new “Summer Vent” feature that individual customers can adopt that automatically rolls down the windows slightly to vent the hot air and turns on the A/C until a comfortable temperature is reached. In a conventional approach, the sheer amount of work to achieve this is challenging, requiring technology developments across three or four different vehicle subsystems and the car maker to deploy software updates to each of those car systems.
Deliver new features without software development
Using the unique technology in Sonatus Automator, an OEM can provide an improved customer experience with a fraction of the time spent and more rapidly improve the consumer experience. The OEM engineer can create a policy without programming on the Sonatus Command Center web-based UI, or through APIs to automate the following Summer Vent feature workflow:
- Workflow trigger conditions
- Outside temperature above 90℉ (32℃)
- Ignition status ON
- Actions
- Roll down all the windows
- Set A/C to max for 3 minutes
- Check if cabin is cooled sufficiently
- Adjust temperature to a comfortable setting
- Roll up windows
Make it user personalized
The summer-vent feature can be further customized to consumer preferences allowing individual customers set the amount of time to run A/C at max and their preferred temperature through the vehicle companion app. For EVs or hybrid vehicles that don’t require the engine on for climate control, the personalized approach can be even richer, enabling the vehicle to be pre-chilled on a hot day.
Since customers preferences are rapidly evolving, this policy can be deployed to a handful of test vehicles to get the new feature just right before making it available to all customers.
Delight users with new and personalized driving experiences
The move towards software-defined vehicles opens up the possibilities to tailor the driving experience to individual users and build customer loyalty and increase automotive sales. Sonatus Automator makes the possibility of personalized experiences a reality for the automotive business:
- Endless possibilities of new features through automation
- Instantly create, test and deploy at any stage of customer lifecycle as a key differentiator
- Monitor feature usage for actionable insights understand user preferences
- Use machine learning features to identify customer favorites while protecting consumer data
- Offer personalization as digital services to improve customer experience and brand loyalty
- Offer personalized features through an “app store” for additional customer touchpoints
- Apply tight security controls to feature creation and end user access
- No new software development or firmware changes needed
Related products and solutions
Sonatus Automator
Vehicle Personalization Solution
Related resources
Marelli: Bringing Personalized Vehicle Experiences
Vehicle Personalization Solution
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Deliver personalized vehicle experiences to the masses
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