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Taming the Vehicle Data Tsunami – One OEM’s Journey

Jul 31, 2024

The modern vehicle is a veritable data factory on wheels. With upwards of 200 onboard sensors monitoring everything from battery health to seat occupancy, and the addition of cameras, radars, and lidars for autonomous driving capabilities, these vehicles are capable of churning out several hundred gigabytes, sometimes terabytes, of data per hour.

This data holds immense potential when used for enhancing driving experiences, boosting vehicle efficiency, improving post-sales services, and spawning new service-oriented business models. It is true that in the past, many automakers have been collecting limited vehicle telematics data for quite some time.  However, as the volume and variety of vehicle data increases exponentially, and as OEMs look towards digital transformation as a pillar for ongoing success, automakers need a new and comprehensive approach to data collection and managing this incredible quantity of data.

Challenges faced by a global automaker

One major automaker recently grappled with this very challenge. Initially, their strategy to gather all vehicle data and process it in the cloud strained vehicle resources and incurred hefty costs for cloud storage and analytics. The lack of agility in their bulk data collection process also hampered their ability to adapt to evolving needs post-production. Different departments creating their own solutions led to redundancy in operational costs and data silos that impeded collaboration and holistic insights.

Cost inefficiencies with bulk data collection
Cost inefficiencies with bulk data collection

Doing more with less using Sonatus Collector

Enter Sonatus Collector, a next-generation data collection solution. By combining edge intelligence with cloud configurability, it enabled the automaker to narrow down what’s collected to only what was needed through the use of  event-triggered policies. This approach increased data utilization by 20 times while slashing data volume by 75% – that’s an 80-fold improvement in data use efficiency! Furthermore, extracting precise data required for ongoing tuning of  AI and analytical models will slash the time-to-results from weeks to mere days, and sometimes even hours.

Global OEM's gains with Sonatus Collector
Global OEM’s gains with Sonatus Collector

Collector’s flexible data collection policies facilitated comprehensive data gathering, supporting various organizational needs and fostering collaboration across R&D, QA, post-sales maintenance, and connected services.  Eliminating the data silos allowed the automaker to focus on cross-vehicle innovations, while reducing operational costs significantly.

Harness the vehicle data tsunami

In conclusion, managing the deluge of vehicle data is not just possible but highly beneficial with the right tools. The OEM’s success with the Sonatus Collector showcases how effectively leveraging vehicle data can maximize ROI and offer significant advantages for other businesses.

Download the full case study for more details on how Sonatus Collector addressed the global OEM’s data collection challenges.

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